Sunday, August 14, 2011

Why YOUr cause SUCKs?

You force it.

You rush for it.

Therefore, you have a cause NOT worth doing.

The first one makes your audience dislike you. Thus causes disengagement.

The second one results in a cause full of loopholes. Thus your audience tend to not want and trust your cause.

The third one is the sum of types 1 and 2.

It is simply NOT worth your while.

*Thanks for the inspiration, Guy Kawasaki, author of Enchantment, The Art of Changing Hearts, Minds and Actions.

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